Disruptive innovation spreads like a virus. Can your organization catch it in time?

This article explains what disruptive innovation is and how it can spread as a ”virus”, affecting disrupted companies in unrepairable ways.

As a person of simple words, I used to smile sceptically when hearing the term “disruptive”, proudly used by start-ups and well-established companies equally. My train thought was that technology has been evolving since the pre-historic humans, and nobody called the stone tools disruptive technology. Although, as I found later, they could.