How to propell a data-driven culture in your organization

A research based article for leaders that want to promote usage of analytics in their organizations

As Kotter (1996) points out, leadership is a fundamental factor for any change initiative, such as transforming an organization into a data-driven organization.

The question of how can leaders transform and propel a data-driven culture can be answered in many ways. During my research on this topic, I found several indicative examples in…